Case Study: U.S. Census Bureau boosts Economic Census response with Grafik

U.S. Census Bureau drives 100+ surveys a year with Grafik

The U.S. Census Bureau needed to promote its numerous annual surveys, including the critical five-year Economic Census, to ensure high response rates from American businesses. The data collected is foundational to the nation's economic statistics. To address this challenge, the bureau engaged Grafik, an agency with which it has a longstanding relationship and Special Sworn Status.

Grafik developed a comprehensive marketing and outreach campaign to educate and motivate businesses. The solution included creating strategic marketing plans, a video series, digital assets, and an Intermediary Engagement Kit with display ads, Facebook posts, and print advertising to leverage trusted partners as a force multiplier. Grafik's work facilitated a smoother transition to electronic reporting, speeding up analysis and making the process simpler for respondents.

U.S. Census Bureau