Case Study: The Hertz Foundation boosts awareness, applications, and fundraising with Grafik’s brand and web redesign

The Hertz Foundation boosts website traffic 70% with Grafik

The Hertz Foundation, a nonprofit providing fellowships to PhD researchers in applied sciences, faced low public awareness outside academic circles. This hindered its goals for fundraising and fellowship applications. The organization engaged the agency Grafik for a comprehensive brand strategy and visual identity solution.

Grafik developed a new visual identity, logo, and mantra ("Making History"), anchored by a re-imagined website that centrally featured the fellows' stories. The solution also included a targeted social media campaign called "Name a Challenge." As a result, the Hertz Foundation's website traffic increased by 70% at launch, and 2025 saw the largest applicant pool in its history. Grafik's work successfully boosted awareness, clarified the foundation's role, and supercharged its fundraising and recruitment efforts.

The Hertz Foundation