Case Study: Shady Grove Fertility stands out in New York City with Grafik's "A Better Approach" campaign

Shady Grove Fertility boosts NYC web visits with Grafik's A Better Approach campaign

The customer, Shady Grove Fertility (SGF), faced the challenge of entering the crowded New York City fertility market and standing out against well-established competitors. The vendor Grafik was engaged to develop a campaign that would differentiate SGF and introduce it to the local audience.

Grafik's solution was the "A Better Approach" campaign, which used relatable messaging, humor, and a distinctive illustrative style based on an understanding of the emotional toll of trying to conceive. The multichannel effort included a video spot, paid social ads, and digital display ads that drove traffic to a landing page. The campaign by Grafik successfully generated significant website visits and an influx of user-generated patient testimonials alongside word-of-mouth referrals.

Shady Grove Fertility