Case Study: Rochambeau boosts bilingual enrollment with Grafik

Rochambeau boosts enrollment with Grafik and drives 300+ conversions

Rochambeau, the only French-accredited private school in the Washington, D.C. area, sought to build awareness and grow enrollment ahead of opening a new elementary campus. The school engaged Grafik to develop a strategic marketing campaign to reach its key audiences of local families and French-speaking expatriates.

Grafik developed an integrated digital marketing campaign built around detailed audience personas. The solution featured bilingual advertising creative in French and English, showcasing current students and deployed across targeted social media, display, and retargeting channels. This Grafik campaign generated over 300 conversions, with retargeting ads achieving a 6% click-through rate and significantly boosting engagement among the target families.

Rochambeau