Case Study: POLITICO Pro delivers a fast, focused, and exact marketing website with Grafik

POLITICO Pro launches a new marketing website in 1 platform with Grafik

POLITICO Pro faced the challenge of marketing its customized subscription service to a diverse set of policy professionals. Their existing site needed to quickly convey the high-level value of POLITICO Pro to multiple audiences without overwhelming them with content. The branding and digital agency Grafik was engaged to address this.

Grafik's solution was to create a new marketing website with an information architecture that allows visitors to self-select their area of expertise. This approach presents the vast array of topics and tools in a way that demonstrates the product's daily value. The agency developed focused messaging and a hierarchy of needs, built on the Pimcore platform, to create a welcoming and credible introduction to the service.

POLITICO Pro