Case Study: Peterson Companies boosts qualified lead generation for The Haven with Grafik

Peterson Companies generates 180-foot awareness with Grafik

Grafik worked with Peterson Companies to address the challenge of raising awareness for The Haven condominiums at National Harbor. The customer needed to shift public perception of the area from just a destination to a desirable place to live and generate qualified leads for this new property.

The solution implemented by Grafik involved a targeted media strategy with messaging versioned for different stages of the buyer's journey. They leveraged audience research and used ongoing A/B testing to continuously refine their targets and advertisements. This approach by Grafik successfully generated more qualified prospects while spending fewer media dollars, establishing The Haven as one of the fastest-selling condo projects in the DC region.

Peterson Companies