Case Study: Peterson Companies positions National Harbor as a place to call home with Grafik

Peterson Companies boosts National Harbor website traffic by 25% with Grafik

The customer, Peterson Companies, faced the challenge that their residential properties at National Harbor were not attracting the same level of interest as other local markets, as the location was seen only as a vacation destination and not a place to live. They turned to the vendor Grafik to address this issue.

Grafik implemented an integrated marketing campaign titled "Make the Harbor Your Home" across print, digital, and outdoor channels. This effort successfully repositioned National Harbor as a unique neighborhood. The results were significant, with Grafik's work boosting traffic to the National Harbor website by 25% during the initial campaign flight and contributing to new residential properties selling out ahead of schedule.

Peterson Companies