Case Study: Patina drives 50% more site traffic and 500 new patients with Grafik

Patina grows new users and sessions by nearly 50% with Grafik

Patina, a healthcare provider offering a new primary care model for seniors in the Philadelphia area, came to Grafik with a challenge. Despite having an established brand and website, they were falling short of their engagement goals during the critical Medicare Open Enrollment period, as their messaging was getting lost in a crowded market of plan advertisements.

Grafik implemented a refined digital strategy that involved fine-tuning customer personas to enable more targeted media buys and adjusting creative to better align with the audience. This data-driven approach allowed for ongoing optimization of the campaign's performance. The solution from Grafik yielded significant results, including a nearly 50% increase in new users and website sessions, the generation of over 3,000 leads, and the enrollment of nearly 500 new patients.

Patina