Case Study: Ofinno builds a credible innovation brand with Grafik

Ofinno boosts patent success with Grafik through a brand refresh and new website

Ofinno, a company making advances in wireless technology, faced a challenge in establishing credibility and differentiating itself from patent trolls. It needed to present its vision of genuine invention to potential clients. The vendor Grafik was engaged to provide a rebranding service to address this challenge.

Grafik implemented a comprehensive rebrand for Ofinno, which included new brand positioning, a visual identity, a website, and office design. The solution highlighted Ofinno's high patent acceptance rate and its unique team-based approach. The work by Grafik successfully established greater credibility with clients and also aided in employee recruitment, as reflected in the new website and office space.

Ofinno