Case Study: Northbank boosts waterfront home sales with Grafik branding and digital marketing

Northbank drives 50 home sales in 8 weeks with Grafik

The customer, Northbank, a new waterfront residential development in Philadelphia, needed to establish a foundational brand identity for its multi-year project and introduce the community to prospective homebuyers during a global pandemic. They engaged the vendor, Grafik, for place branding and marketing services to address this challenge.

Grafik developed an overarching brand identity, including the name "Northbank," and executed a digital-first marketing strategy. This involved creating a brand video, online advertising, an interactive website, and a virtual grand opening event. The solution successfully generated significant interest, resulting in over 50 home sales within the first eight weeks of the project's launch.

Northbank