Case Study: National Pork Producers Council Clarifies Its Role with Grafik Rebrand and Website Redesign

National Pork Producers Council clarifies its brand across 40+ state websites with Grafik

The National Pork Producers Council, the global voice for the U.S. pork industry, faced significant brand confusion following its separation from the National Pork Board, as the two organizations had similar names and histories. This challenge was compounded by its voluntary membership structure. The council engaged Grafik to clarify its positioning and role, which is focused on advocacy.

Grafik conducted a brand audit and implemented a rebranding solution that elevated the descriptor "The Global Voice of the U.S. Pork Industry" and introduced a new logo featuring a speech bubble. They developed a new website with improved UI/UX, including daily market prices for members and detailed economic data for legislators. Grafik also created consistent messaging to distinguish the council across its ecosystem. The result was an unmistakable brand positioning that solidified the council's reputation as an indispensable industry advocate.

National Pork Producers Council