Case Study: National Grocers Association strengthens its brand identity with Grafik

National Grocers Association completes 2021 rebrand with Grafik

The National Grocers Association, a trade group for independent grocers, needed a rebrand to better highlight the integral community role and economic impact of its members. They partnered with Grafik for a brand strategy and identity development project to modernize their message and visual presence.

Grafik developed a new brand strategy centered on the authentic theme of independent grocers being "at the heart of the community." The agency created a modernized brand identity, including a more friendly logo and a flexible toolbox of design elements like photography and patterns. This solution allowed NGA to credibly communicate its members' value across all advocacy, research, and education materials.

National Grocers Association