Case Study: National Council for Mental Wellbeing boosts mental health first aid conversions with Grafik's website strategy and UX

National Council for Mental Wellbeing advances mental health training goals with Grafik, targeting 1 in 15 Americans

The National Council for Mental Wellbeing needed a website for its Mental Health First Aid program that was designed to convert visitors and help advance an ambitious goal of training 1 in 15 Americans. They partnered with the agency Grafik to build a new site on a strong strategic foundation.

Grafik implemented a user-tested strategy focused on clear content hierarchy and user journeys, restructuring the site around primary B2B and B2C audiences. The solution included a refined, calming visual design, an integrated AI chatbot for guidance, and targeted calls-to-action. The resulting website is calm, friendly, and helpful, effectively guiding users to the appropriate training and information with the ultimate goal of increasing conversions.

National Council for Mental Wellbeing