Case Study: National Association of Independent Schools refreshes its brand and website with Grafik

National Association of Independent Schools refreshes 60+ years of brand with Grafik

The National Association of Independent Schools (NAIS) needed to recenter its organization and refresh its brand to reinforce its leadership role in an increasingly complex educational landscape. They partnered with Grafik for a comprehensive rebranding initiative that included rethinking their brand, messaging, and visual identity.

Grafik conducted extensive research to develop new positioning and messaging for NAIS. They then created a vibrant new visual identity, including a new logo system and brand toolkit, which was rolled out across all assets. Following the brand launch, Grafik also re-strategized and redesigned the NAIS website to provide a modern look and a completely new user experience, helping members better access the association's vital resources.

National Association of Independent Schools