Case Study: Movella unifies three motion data companies with Grafik's brand strategy

Movella launches a global brand in three markets with Grafik

The customer Movella, formed from the merger of three motion technology companies including mCube, faced the challenge of creating a powerful and cohesive new brand to represent their unified entity for rapid global expansion. They engaged the vendor Grafik to develop a comprehensive brand strategy that would position the new company authentically and distinctively in the market.

Grafik implemented a full solution that included in-depth research, a new globally-vetted name (Movella), a visual identity, brand messaging, a website, and a suite of marketing tools. The result was a successful launch that clearly communicated the company's focus on bringing meaning to movement, allowing Movella to immediately connect with both existing customers and new prospects worldwide.

Movella