Case Study: Merritt Clubs boosts leads with Grafik's brand refresh

Merritt Clubs boosts leads 39% year-over-year with Grafik

The customer, Merritt Clubs, a Baltimore-based gym, needed a branding refresh for its 40-year-old fitness brand. This challenge brought them to the vendor, Grafik, a branding and digital agency, for a complete makeover.

Grafik implemented a comprehensive rebranding solution, which included developing a new naming convention, logo, mantra, and an omnichannel branding program. This was supported by a new, more intuitive website and a multi-channel launch campaign. As a result of these efforts, Grafik helped Merritt Clubs increase leads by 39% year-over-year and the project earned an Award of Distinction from the Rebrand 100 Global Awards.

Merritt Clubs