Case Study: Merritt Clubs boosts lead generation with Grafik

Merritt Clubs boosts lead generation with Grafik through weekly optimization and A/B testing

Merritt Clubs, a Baltimore-based fitness club, engaged the branding and digital agency Grafik to improve lead generation following a website rebranding. The challenge was to move beyond the initial launch and optimize the new site and marketing campaigns to effectively generate customer leads.

Grafik implemented a perpetual beta strategy, continuously refining the website and email nurture campaigns through A/B testing, heat mapping, and analytics tracking. The agency provided data-driven recommendations for weekly micro-pivots, informed by tools like Google Analytics and AdWords. This solution led to a significant measurable increase in both website traffic and lead generation for Merritt Clubs.

Merritt Clubs