Case Study: Matthew Shepard Foundation raises awareness for Erase Hate with Grafik

Matthew Shepard Foundation energizes Erase Hate event with Grafik in a 1-day skatepark fundraiser

The Matthew Shepard Foundation sought to engage a younger audience for its annual Erase Hate fundraising event, as many in that demographic were unfamiliar with the historic hate crime that inspired the foundation. To help activate this cause marketing campaign, the foundation worked with Grafik, a branding and digital agency.

Grafik developed an experiential event held at a skatepark that featured competitive boarding. The agency created custom-designed skateboards, one of which was awarded to the event winner and others that were auctioned off. This solution by Grafik provided unique branded collateral to help raise money and build awareness for the foundation's message.

Matthew Shepard Foundation