Case Study: Lument unifies its brand and launch with Grafik

Lument launches a new brand and website with Grafik

The customer Lument was formed from the merger of three real estate lending firms: Hunt Real Estate Capital, Lancaster Pollard, and RED Capital Group. Their challenge was to launch this new unified brand, which required introducing its broader resources to new prospects while assuring existing customers that the local expertise and service they valued would remain. They turned to the vendor Grafik for a marketing campaign and a new website.

Grafik implemented a solution that began with audience research to segment users and establish their journeys. They then launched an integrated campaign using digital display, video, and print to drive traffic to a new robust-yet-easily navigable website. This approach successfully introduced the Lument brand to prospects and reassured existing customers, though the case study does not cite specific measurable results.

Lument