Case Study: Jefferson Awards Foundation rebrands as Multiplying Good with Grafik

Jefferson Awards Foundation becomes Multiplying Good with Grafik over the next 50 years

The Jefferson Awards Foundation, a national organization honoring public service, faced a challenge as its mission had expanded far beyond its original scope of awards. This required a comprehensive rebrand to better reflect its work in unleashing individual potential through service. They partnered with the agency Grafik to undertake this initiative.

Grafik implemented a solution that included extensive research and analysis, working directly with the foundation's leadership and board. The result was a new name, Multiplying Good, which serves as both the brand and a core reason for engagement. The rebrand established a foundation for storytelling and a promise to create ripples of good, putting the organization on its way to becoming a 100% impact organization through new initiatives and a digital platform.

Jefferson Awards Foundation