Case Study: JBG Smith elevates National Landing’s digital presence with Grafik

JBG Smith boosts National Landing search visibility with Grafik

JBG Smith sought to establish its National Landing district as a premier destination for defense and technology businesses, requiring a stronger online presence to connect with a B2B audience and support leasing. They partnered with the digital agency Grafik to design and build a new website that could effectively convey the area's strategic advantages and innovation-driven environment.

Grafik implemented a refined digital experience featuring a dynamic 3D model for immediate geographic context, restructured navigation, and a forward-looking visual identity. The solution was built with a strong technical foundation for performance and SEO. The new site successfully serves as an effective leasing tool, with strong site health and AI search visibility positioning National Landing competitively in search as Grafik continues to provide ongoing optimization support.

JBG Smith