Case Study: Intelsat Reclaims Its Leadership Position with Grafik's Rebrand

Intelsat rebrands in 2020 with Grafik

Intelsat, a global satellite communications provider, faced the challenge of reclaiming its leadership position as new technologies had pushed it out of the limelight. The company turned to the vendor Grafik to help set the foundation for this effort through a rebranding initiative.

Grafik conducted extensive research and strategy meetings with Intelsat's international divisions to develop a new brand identity. The solution, built around the mantra "Imagine Here," included a refreshed color palette and focused on the reliability of Intelsat's technology. Grafik's work successfully built excitement and enthusiasm across the enterprise as the new brand began its global rollout.

Intelsat