Case Study: Huntington Ingalls Industries boosts website engagement with Grafik’s integrated marketing campaign

Huntington Ingalls Industries boosts website sessions 419% with Grafik

The customer, Huntington Ingalls Industries (HII), faced the challenge of raising awareness for its expanded technological capabilities beyond shipbuilding following a major acquisition and rebrand. To secure new government contracts, HII needed to communicate its advanced, all-domain expertise in areas like cyber, AI, and electronic warfare. The vendor, Grafik, developed an integrated marketing campaign to address this.

Grafik's solution was a strategic "Mission Ready. All Domain." campaign that leveraged HII's history while highlighting its new capabilities through targeted placements across out-of-home, geofencing, social media, search, and thought leadership. The campaign successfully illustrated HII's cross-domain integration for all armed forces. As a result, Grafik's work drove a 378% increase in new website users, a 419% surge in sessions, and a 365% increase in page views, demonstrating profound engagement growth.

Huntington Ingalls Industries