Case Study: Georgetown University McDonough School of Business Repositions Its Brand with Grafik

Georgetown University McDonough School of Business surveys 1,600+ respondents with Grafik

The customer, Georgetown University McDonough School of Business, faced a challenge where its strong, established brand was hindering efforts to attract a more diverse MBA applicant pool, grow executive education revenue, and engage new global audiences. The school partnered with the vendor Grafik for a rebranding service to reposition itself as a unique and future-forward institution while still aligning with Georgetown's master brand.

Grafik implemented a comprehensive solution that began with in-depth research and stakeholder roundtables to develop a new brand story and messaging. The agency's design team then created a scalable brand identity, including logos, iconography, and digital guidelines, to ensure consistency. As a result, McDonough School of Business was equipped with a powerful brand strategy that positions it as a leader in global business education and successfully engages a broader, more diverse audience.

Georgetown University McDonough School of Business