Case Study: FITDC grows its social media following with Grafik

FITDC grows Instagram followers 49% in 4 months with Grafik

The customer, Fitdc, an urban fitness and health initiative from the Mayor of DC's office, needed to build its social media presence to expand its reach and elevate its credibility. They engaged the vendor Grafik to develop a strategy focused primarily on Instagram to connect with local residents.

Grafik implemented a social media strategy using a mix of organic and paid content, including Instagram Reels, static graphics, and collaborations with local influencers. This approach significantly grew the initiative's following, resulting in 1,500 new followers in four months, a 49% increase, which helped secure continued funding sponsorships.

Fitdc