Case Study: EYA creates a unified community identity for Tower Oaks with Grafik

EYA launches Tower Oaks in over 15 years of partnership with Grafik

EYA, a regional builder, partnered with national builder Pulte Homes on a new community in Rockville, MD and faced the challenge of creating a unified visual identity that would represent both brands. They enlisted the vendor Grafik to develop this new identity, which needed to appeal to a diverse range of prospective buyers and stand out from surrounding developments.

Grafik developed a comprehensive community identity and messaging platform, which was implemented across two new websites, a sales center experience, and sales materials. This solution successfully brought together the equity of both real estate brands. The launch campaign resulted in robust sales for the new Tower Oaks neighborhood, which are on pace to exceed expectations.

EYA