Case Study: Doctrina inspires student wonder with Grafik’s Wondrus rebrand

Doctrina sparks interest from dozens of museums with Grafik

Doctrina, an educational consulting group founded by teachers, aimed to bring high-impact learning experiences from museums and cultural institutions to students who lacked access. Their challenge was to develop a clear value proposition and a new brand identity, including a name that captured this experience. They partnered with the agency Grafik for this rebranding initiative.

Grafik conducted immersive research and developed the new mission-driven name Wondrus, along with a revitalized logo, visual identity, website, and marketing collateral. The solution successfully refocused the company on its core purpose of tapping into a child's sense of wonder and the togetherness of learning. As a result, Wondrus is now poised for global growth, with interest pouring in from dozens of museums and non-profit organizations.

Doctrina