Case Study: Cystic Fibrosis Foundation boosts clinical trial awareness with Grafik's Trailblazer campaign

Cystic Fibrosis Foundation shatters clinical trial finder goals in just over a month with Grafik

The Cystic Fibrosis Foundation faced the challenge of raising awareness and enrollment for its numerous clinical trials within a small patient population. To boost participation, they partnered with the branding and digital agency Grafik to promote their existing Clinical Trial Finder tool and underscore the importance of clinical trials to their community.

Grafik developed and executed the multi-media Trailblazer campaign, which included a responsive microsite, posters, and social media templates. The solution focused on recognizing the entire community's role and making it easy for patients to research trials. The campaign by Grafik significantly exceeded its key performance indicators in just over a month, driving more traffic to the finder, increasing time spent on the page, and generating more submissions to ask about participating.

Cystic Fibrosis Foundation