Case Study: Cystic Fibrosis Foundation refreshes its brand and expands supporter engagement with Grafik

Cystic Fibrosis Foundation rebrands in 2012 with Grafik

The Cystic Fibrosis Foundation (CFF) was at a pivotal moment after the 2012 FDA approval of a potent new treatment it helped fund. Recognizing how close they were to a cure, CFF leadership sought to embolden volunteers and expand their donor base, necessitating a comprehensive brand overhaul. They partnered with the branding and digital agency Grafik to address this challenge.

Grafik worked closely with CFF to completely revitalize its brand, breathing new life into its existing "Adding Tomorrows" mantra. The solution included strategic repositioning, a new logo, and a powerful brand video. This comprehensive effort successfully repositioned the nonprofit for the future, creating a cohesive and authentic brand identity to engage its community and support its mission.

Cystic Fibrosis Foundation