Case Study: Colorectal Cancer Alliance strengthens its brand and raises awareness with Grafik

Colorectal Cancer Alliance raises more funds than ever on Giving Tuesday with Grafik

The Colorectal Cancer Alliance, the oldest and largest colorectal cancer non-profit in the US, faced a challenge following a merger. They needed to raise awareness of their new strategic goals and underscore their value to diverse audiences. The organization engaged the branding and digital agency Grafik for a rebranding initiative.

Grafik developed a new brand strategy, renaming the organization to be more inclusive and creating the "Nation of Allies" platform and "Tomorrow Can't Wait" mantra. The solution included a new microsite, a launch event, and a social media campaign. As a measurable result, on the first Giving Tuesday after the rebrand, the Alliance raised more funds than at any other time in its history. Grafik successfully equipped the organization to make a greater impact.

Colorectal Cancer Alliance