Case Study: C-SPAN Refreshes Its Brand for a Stronger, More Modern Identity with Grafik

C-SPAN reaches a quarter million viewers in two weeks with Grafik

The customer C-SPAN, an iconic American media network, sought to refresh its brand identity as it approached its 40th anniversary. The challenge for vendor Grafik was to modernize C-SPAN's look while ensuring its essential, unbiased character remained intact.

Grafik developed a comprehensive solution including a bolder cohesive logo system, a new tagline ("Your Unfiltered View of Government"), and a refreshed visual identity. The results were highly positive, with the rebrand being wholeheartedly welcomed by C-SPAN's staff. The accompanying marketing campaign was also successful; a television spot garnered over 250,000 viewers and #cspan40 trended on Twitter.

C-SPAN