Case Study: Brookfield Properties energizes tenant engagement with Grafik

Brookfield Properties launches Activated across prime locations with Grafik in weeks

Brookfield Properties turned to Grafik to evolve and roll out a new tenant engagement program for its commercial real estate portfolio. The challenge was to develop a compelling value proposition for this program, which would be introduced to prime locations across the country.

Grafik began by conducting online stakeholder workshops to surface tenant needs and sentiments. They combined these insights with national research to develop a strategic messaging framework that positioned the program, named Activated, as a way to energize business. Grafik then brought the brand to life through a bold new identity, applying it across various channels and designing a campaign to introduce Activated to both existing and prospective tenants.

Brookfield Properties