Case Study: Acentra Health achieves a unified modern brand with Grafik

Acentra Health unifies 3,000 employees with Grafik’s rebrand

The customer, Acentra Health, formed from the merger of CNSI and Kepro, faced the challenge of unifying two powerhouse health tech brands into a single entity to reflect their new culture and expanded portfolio. To undertake this rebranding initiative, they engaged the vendor Grafik.

Grafik implemented a comprehensive solution that began with extensive research to identify new market positioning. This led to the creation of the new name Acentra Health, a modern logo, updated colors, and new messaging centered on the mantra "accelerating better outcomes." The vendor also managed a full internal brand rollout for over 3,000 employees, providing a complete toolkit and a virtual launch event, successfully transforming the merged companies into a unified and formidable industry force.

Acentra Health