Case Study: Utilita improves sales efficiency and customer experience with Grafana

How Grafana Enterprise Helped Light Up Sales and Improve the Customer Experiences at U.K. Top-10 Energy Supplier Utilita

Utilita, a top-10 U.K. energy supplier, needed better visibility into sales, payments, and customer support as its customer base grew rapidly. Before using Grafana Enterprise from Grafana, the company relied on scattered spreadsheets and manual processes that led to wasted effort on ineligible sign-ups, missed payment issues, and limited insight into customer and operational data.

By implementing Grafana Enterprise, Grafana helped Utilita build real-time dashboards and alerting across sales, payments, power outages, and internal systems, enabling teams across the business to act on live data. The result was a 433% increase in customer accounts, a 5x expansion in Grafana use cases, and support for growth to more than 800,000 accounts and £850 million in annual turnover, while reducing wasted costs and improving the customer experience.

Utilita

Bill Bullen

Chief Executive Officer & Founder