Case Study: The Freshwater Trust builds credibility and media momentum with Grady Britton

The Freshwater Trust builds multiyear PR credibility with Grady Britton

The Freshwater Trust, a conservation organization with a proven, data-driven approach, faced the challenge of explaining its complex solutions to a wider audience to attract funding and build momentum. With limited prior media awareness, they partnered with the PR firm Grady Britton for a multi-year strategy focused on establishing credibility and thought leadership.

Grady Britton implemented a long-term media relations strategy to translate the organization's complexity into understandable messaging. A key part of their solution was the creation of the Basin Scout Explorer, a tool that made proprietary data intuitive for journalists. This, alongside positioning the CEO as a thought leader, built credibility with media and funders. Grady Britton's work successfully established a foundation of trust with journalists, allowing momentum for The Freshwater Trust's mission to grow naturally over time.

The Freshwater Trust