Case Study: Stumptown Coffee Roasters achieves purposeful growth with Grady Britton

Stumptown Coffee Roasters aligns 100% of staff with Grady Britton

Stumptown Coffee Roasters, a worldwide coffee icon, needed to capture its undefined, soulful creative vibe and transform it into a sustainable platform for ambitious, intentional growth while keeping its unique spirit intact. The company engaged the vendor Grady Britton for brand strategy and development to meet this challenge.

Grady Britton implemented a solution that began with in-depth research, interviewing stakeholders and surveying over 700 customers. They directly involved more than a quarter of the staff to collaboratively develop a new Mission, Vision, Values, and Brand Ethos. This process resulted in a fully aligned and committed organization, leaving Stumptown with a clear, unified, and authentic strategic framework for growth that employees could take real ownership of.

Stumptown Coffee Roasters