Case Study: Providence Health Plan makes healthcare feel more human with Grady Britton

Providence Health Plan produces 500+ assets a year with Grady Britton

Providence Health Plan needed to simplify its complex healthcare communications for members and producers. They partnered with the agency Grady Britton to transform these nuanced topics into meaningful, easier-to-understand messaging that could be deployed consistently at scale across various programs and audience touchpoints.

Grady Britton reimagined the health plan's communications by creating human-centered campaigns and providing extensive studio support. The solution included a targeted open enrollment campaign, streamlined email newsletter templates, and the production of over 500 on-brand assets annually. The results included over one million impressions served and more than a thousand engagements. The client praised Grady Britton for its amazing service and incredibly fast turnaround times.

Providence Health Plan