Case Study: Oregon Symphony rekindles audience engagement and boosts ticket sales with Grady Britton

Oregon Symphony boosts media impressions 55% with Grady Britton

The Oregon Symphony, a Portland institution, faced challenges in re-engaging audiences and increasing awareness following a canceled season due to the pandemic, decreased arts funding, and lower ticket sales. The vendor Grady Britton was enlisted to help the Symphony engage new audiences, increase ticket sales, and elevate its brand through a public relations initiative.

Grady Britton implemented a three-part PR plan focused on concert promotion, thought leadership, and community engagement. This involved promoting key concerts, positioning the Symphony as an advocate for arts funding, and highlighting its community programs. The results included 206 earned media stories, a 55% year-over-year increase in media impressions, and over 5 million total impressions from the thought leadership initiative.

Oregon Symphony