Case Study: Oregon State Credit Union achieves clearer, more human brand communication with Grady Britton

Oregon State Credit Union lifts mortgage CTR 31% with Grady Britton

Oregon State Credit Union worked with the marketing agency Grady Britton to modernize its brand expression in preparation for expansion. The credit union's challenge was to evolve its communication to confidently reach new markets while staying true to its established identity as a trusted, member-first organization.

Grady Britton implemented a refreshed voice and visual tone, creating a unified system for all brand communications. This solution delivered significant measurable results, including a Meta checking campaign where 90% of conversions came from interest-based audiences, and PPC campaigns for mortgages and high-yield savings that achieved click-through rates well above industry averages. The work by Grady Britton provided the credit union with a clear and consistent brand expression that scales into new communities.

Oregon State Credit Union