Case Study: Oregon Coast Aquarium turns visitors into ocean advocates with Grady Britton

Oregon Coast Aquarium boosts attendance 11.5% with Grady Britton

Oregon Coast Aquarium faced the challenge of driving traffic and creating a deeper connection with its mission of ocean conservation, particularly with the majority of its visitors traveling from over 75 miles away. The aquarium partnered with the vendor Grady Britton to address this through strategic branding and marketing services.

Grady Britton implemented a new brand framework and integrated creative media campaigns tailored to peak attendance seasons. This solution successfully reached the target audience with high frequency, leading to significant results: an 11.5% attendance increase from 2017 to 2022 and a 5% increase in ticket sales, effectively turning visitors into advocates for the Aquarium's mission.

Oregon Coast Aquarium