Case Study: Hoffman Construction reshapes jobsite safety culture with Grady Britton

Hoffman Construction marks 100 years with Grady Britton to rally safety culture

Hoffman Construction faced the industry-wide challenge of improving both physical safety and mental health on its job sites, where high suicide rates and stigmas were prevalent. The company partnered with the vendor Grady Britton to reshape its safety culture.

Grady Britton developed the "GUTS" (Get Us There Safe) campaign, which used anthemic storytelling and created a literal badge for workers to wear, turning safety into a point of pride. This was expanded with the "Tough enough to talk" initiative to normalize conversations around mental health. The solution broke through stigmas, fostered a more connected workforce, and made support resources readily available, ultimately building a unified "Can Do" culture for the company's future.

Hoffman Construction