Case Study: Guide Dogs for the Blind boosts awareness and advocacy with Grady Britton

Guide Dogs for the Blind grows earned impressions 53.5% with Grady Britton

Guide Dogs for the Blind, a national nonprofit providing free guide dogs and lifetime support, needed to build regional awareness in the Pacific Northwest and address the serious issue of service denials for guide dog handlers. They partnered with the agency Grady Britton for a comprehensive public relations strategy.

Grady Britton implemented a multi-faceted PR campaign including ongoing media relations, community partnerships, and local event support. They also created a humorous PSA to highlight the absurdity of service denials. The results were substantial, with Grady Britton securing 351 earned stories, generating over 658 million media impressions in the region, and achieving a 53.5% increase in year-over-year earned impressions in 2021.

Guide Dogs for the Blind Association