Case Study: First Interstate Bank achieves stronger regional brand relevance with Grady Britton

First Interstate Bank boosts credit card applications 551% with Grady Britton

First Interstate Bank, a regional financial institution, faced the challenge of needing to be more relevant to its existing customers and to support its planned growth into new markets. The bank partnered with the vendor Grady Britton for a comprehensive solution involving brand strategy, research, marketing, and creative services to revitalize its brand.

Grady Britton developed a new brand foundation and a detailed blueprint that made the bank more human and relevant. This included a new video anthem, brand guidelines, and a multi-channel media strategy combining digital and hyper-local traditional outreach. The results were significant, including a 551% increase in credit card applications from a paid social campaign, a 35% year-over-year increase in SEM conversions, and a 114% year-over-year increase in CTR for programmatic digital media, successfully re-establishing the bank across the American West.

First Interstate Bank