Case Study: Energy Trust of Oregon builds awareness and engagement with Grady Britton

Energy Trust of Oregon boosts click-through rate 187% with Grady Britton

Energy Trust of Oregon, a resource offering energy savings and solutions, faced the challenge of low awareness among diverse Oregonian audiences due to historic systemic inequities. The vendor Grady Britton was engaged to create a campaign to build trust and introduce these resources to new, racially and geographically diverse communities.

Grady Britton developed an integrated campaign strategy focused on celebrating authentic customer stories. They collaborated with a multicultural marketing partner to ensure messages resonated and used a targeted media buy to reach specific audiences. The solution drove significant results, including 68,000 click-throughs to the landing page, an average time on site of 1.5 minutes, and a click-through rate 187% above the industry standard.

Energy Trust of Oregon