Case Study: Community Warehouse boosts furniture donations by 50% with Grady Britton

Community Warehouse boosts furniture donations by 50% with Grady Britton

Community Warehouse, a furniture bank, faced the challenge of increasing public awareness and furniture donations to meet an EPA grant requirement. They partnered with the marketing agency Grady Britton for a comprehensive campaign that included brand strategy, research, public relations, and creative services.

Grady Britton developed a PR-led integrated campaign that used trusted local messengers instead of traditional influencers. This approach, combined with targeted media and creative storytelling, successfully increased furniture donations by over 50% a full year ahead of schedule. The vendor also helped grow Community Warehouse's social media following by 70% and increased website traffic by 47%, significantly boosting community engagement and understanding of the mission.

Community Warehouse