Case Study: Basic American Foods boosts product launch success and ongoing sales with Grady Britton

Basic American Foods boosts website traffic 56% with Grady Britton

Grady Britton partnered with Basic American Foods to sharpen its brand appeal and drive a successful launch for its new line of veggie snacks in the hyper-competitive food service space. The challenge was to create a magnetic brand presence that would power an innovative sales campaign for this new quick-serve offering.

The solution from Grady Britton included a cohesive brand strategy, a personable three-in-one website, and engaging advertising featuring stop-motion video. This fresh, people-first approach resulted in a significant measurable impact, including a 56% website traffic lift within 60 days of the launch and a 67% increase in website conversions over the first five months.

Basic American Foods