Case Study: Florida Institute of Technology achieves record Giving Day engagement and fundraising with Graduway

Florida Tech - Customer Case Study

The Florida Institute of Technology (Florida Tech) is a Tier 1 private university known for excellence in science and engineering and a highly engaged philanthropic community. With a small Advancement team supporting an annual Giving Day the school had run for years, Florida Tech sought in 2019 a digital platform that could better manage and scale the event, preserve institutional branding, and provide hands‑on support throughout planning and execution.

Florida Tech chose Graduway’s GradAdvance for its customization and full-service support, then leaned into gamification, peer‑to‑peer ambassador campaigns, and in‑house talent to drive excitement — from a games room and pre-event Family Feud that generated 300 responses to a livestream that produced 50 donations in 15 minutes. The result was higher engagement across the community, stronger ambassador-driven giving, smoother event operations with real‑time vendor support, and actionable post‑event insights to grow future Giving Days.

Florida Institute of Technology

Stephanie Bacon

Assistant Vice President Alumni & Giving