Case Study: Alpha Phi achieves skyrocketing alumnae engagement with Graduway

Alpha Phi - Customer Case Study

Alpha Phi International is a women's Greek organization with 173 collegiate chapters and a global membership of more than 268,000 initiates (about 9,000 new members annually) supported by ~3,000 alumnae volunteers. The fraternity’s challenge was to re-engage lapsed alumnae, enrich the post-college member experience, and create a professional, global platform where alumnae and active sisters could network beyond their local chapters.

Alpha Phi implemented the Graduway platform—managed by one staff member with volunteer support—and built features like a job board, mentoring and career events, a daily content calendar, targeted digests, and an ambassador program. The platform has attracted alumnae who never engaged on other channels, enabled collegiate recruitment (700+ registered students and growing), reclaimed updated contact information for outreach, and exceeded expectations on both new-member recruitment and overall engagement.

Alpha Phi

Carolyn Gregg

Director, Alumnae Engagement