Case Study: Omnipresent increases opportunity creation with Gradient Works

Omnipresent uses dynamic book management to increase opportunity creation by 16%

Omnipresent, a company that simplifies hiring remote employees globally, faced challenges with its rapidly scaled SDR team. This led to inefficient account management, with some reps hoarding accounts and others unable to work theirs, causing poor attainment. To address this, they implemented Gradient Works to transform their sales productivity.

The solution was a new process called SDR Central, powered by Gradient Works Bookbuilder. This provided structure with weekly allocations of 50 high-potential accounts and a system for easily replacing unqualified leads. The measurable results were significant, including a 16% increase in opportunities created, a 66% rise in account touches, and a 165% jump in calls. Gradient Works enabled more reps to hit their targets and dramatically improved overall efficiency.

Omnipresent

Marcos Hinojosa

Sr Manager RevOps and Business Applications