Grade.us
6 Case Studies
A Grade.us Case Study
Grene Vision Group, a leading doctor-owned eye care organization with 21 clinics and 50 doctors in south-central Kansas, faced a mismatch between the many grateful patient comments they received and their sparse, lower-scoring online reviews. Concerned that searchers relied on reviews, COO Kayli Smith and staff sought a HIPAA-compliant, low-maintenance review management solution and selected the Grade.us platform to generate more accurate, timely patient feedback.
Grade.us implemented a simple thumbs-up/thumbs-down review funnel with automatic Google/Facebook login, a custom follow-up survey for negative responses, and integration with Grene Vision Group’s existing appointment reminder system to send invites by text and email. In nine months Grene Vision Group gained 1,656 new Google and Facebook reviews (a 630% increase), with new reviews averaging 4.9/5 versus the prior 4.2 average; Grade.us reporting showed a 14% review conversion from 11,615 visits and a 98% positive feedback rate, improving clinic reputations and enabling targeted follow-up on negative feedback.
Amanda Ryan
Professional Services Representative